July 12, 2025

Coinbase’s Pudgy Penguin Avatar Change, ETF Hopes Ignite 60% PENGU Rally

Coinbase surprised everyone when it changed its logo to a Pudgy Penguins non-fungible token on X. The move was accompanied by a cheeky caption “new pfp, who dis.” Shortly after, the native token of the penguin-themed ecosystem, PENGU, saw a rapid surge of over 60% in value before experiencing a slight correction. Despite this, PENGU is still up by more than 35% for the week.

Speculation arose about a possible partnership between Coinbase and Igloo Inc., the company behind the Pudgy Penguins collection, as various crypto-related firms like VanEck, MoonPay, and AwakenTax also changed their profile pictures to pudgy penguins.

This marketing stunt not only increased the floor price of Pudgy Penguin NFTs but also saw a significant increase in trading volume. The floor price, previously around 9 ETH, quickly rose to 11.58 ETH according to NFTPriceFloor data, with the volume of NFTs trading for the project growing almost 690% in the last 24 hours.

Coinbase’s profile picture change was part of a brief account takeover by the pseudonymous Crypto Twitter personality, AlexOnChain, who previously managed the social media account of Binance for four years. Following the takeover, Coinbase announced that AlexOnChain would be joining them as their first full-time “CT Lead.”

Amidst all this, PENGU’s price surge coincided with the U.S. Securities and Exchange Commission (SEC) recognizing Canary Capital’s filing for a spot PENGU ETF.

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